I’ve watched live-streams of painters creating for hours at a time. While I’ve done a lot of painting in my past, I also love watching other’s techniques and style bring about an amazing transformation on the canvas.
Colours fly before my eyes, and connections are preserved in paint. Connections that only the artist could have found in that time.
Feels kind of romantic doesn’t it?
But that romance is wonder, delight, inspiration. And you can show it to your audience simply by sharing videos of your creative process.
LOL, yes, you’ll have serial watchers waiting with bated breath waiting for the next live stream or recording of your artistic adventure.
One very important thing to remember when choosing this kind of video is to be consistent. You can do that by sharing in this way once a week and fill your YouTube channel and blog with videos of you making what it is that you sell.
I once had an idea (in about 2015) that I wanted to set up a cosy chair, a time-lapse camera and just film myself knitting. Each video would show me knitting up a different pattern. I’d have music in the background and the hat or mitt would appear to be completed in 20mins, instead of the 2 hours that I actually needed to go from start from finish.
The sketchy plan was to do nothing else on my YouTube channel. It would be an original idea and would be very similar to the respected and popular doodling and drawing videos that were growing views hourly at the time.
You could easily film yourself starting and completing your creative process, or just part of it.
Part of it could be throwing a piece of clay on the wheel and the bowl ready to go in the kiln. A video showing the p=whole process can be just as enticing, you’d edit together all the steps over three days that glaze and paint it too.
Instead of weekly this could be shared once a month mixed up with other types of videos, as I’ve suggested in the last few weeks.
This is very easy to prepare now. We don’t need fancy equipment, just a camcorder or smartphone with a time-lapse filming mode.
The great thing with the option is that we’re speeding up the wait for each stage. With diminishing attention spans it’s a perfect way to recognise that, while you take glory in every moment, you need to make it easy for a witness to see those stages of creation linked.
As I said I’ve watched many live-streams of artists at work. One of the beauty of this is that you’re seeing how the thought processes build up the finished piece in stages.
You may think that the background colour is one of the first things to go on the canvas, but what about if it’s actually one of the last? The viewers that you attract will love seeing how the layers of creativity build on one another.
Let’s take a look at some examples:
Take a look onYoutube for lots of other live-streams. You can bet some of them will be teaching workshops. Some are simply watching tides, birds nesting, or natural phenomena.
But many of them will be eye-witness streams of some kind of task. That might be laying a patio, or indeed some kind of artistic journey. (laying a patio is pretty artistic too!)
As I suggested earlier it’s really easy to say that you’re going to enjoy doing this once a week or month and film yourself part creative process.
And remember there may be many parts of creating a larger piece. Edit those all together to create one video, or indeed release one part at a time to build interest.
That might be as you sew together a quilt:
Look at that: you’ve got either one long video, or six short videos over multiple weeks. You can take time to film as you move through the project and there’s no pressure to finish it quickly either.
I know you can come up with similar videos for your niche. Watch yourself as you begin to plan a new project and you’ll realise how many steps there are. Your audience will be intrigued and feel privileged to see them.
Yes, this sounds a bit ominous. We’re not going to go find a TARDIS, or the Timeless capsule!
Just think how many works of art you create through the months. They’re ready and waiting for you to declare your real artist’s journey to the world.
And you’re going to share those with a hindsight perspective.
The sketchbook ‘flip-through’ video is a great example of this and is a highly viewed type of video.
You can show your viewers through new collections of cake stencils by demonstrating them all being used on cupcakes or cookies.
Maybe create a video displaying your latest collection of knitting patterns or items that you’re going to sell at your next craft fair.
These work so well if you’re a seller of your final products. It’s a full run-through of what your creative journey achieves. This gives the full range of products a virtual display, as if your audience is viewing your stall at a craft fair, or an exhibition at a local gallery.
But so many more people can be reached this way than those who might show up live.
Thanks for sharing this creative journey with me so far!
Six blog posts have given you lots of options for video ideas. Pick a few and see what works for you and which your audience are easter to see more of. You’ll hit some gems and be able to repeat.
Which ideas pull you in and entice you to start filming?
Let me know in the comments. 😀
And if you’d like some support when brainstorming, come join me for a Blog-Busting Brainstorm. I have an uncanny knack for coming up with long lists of anything. We’ll meet for an hour and fill your content calendar for at least 6 months.